Comment survivre à la disparition du “feel good factor”

Comment survivre à la disparition du “feel good factor” Comment survivre à la disparition du “feel good factor”

En engendrant angoisse et absence de visibilité à court et moyen terme, la crise du Covid-19 a érodé la confiance des entreprises et des consommateurs, transformant en profondeur nos économies occidentales. L’heure n’est plus à la quête du plaisir pur mais à la satisfaction de besoins essentiels. Un changement de paradigme qui prive un certain nombre d’entreprises de leur proposition de valeur et qui induit de fortes implications boursières.

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